As you get your home ready to go on the market, it will be important for you to understand how to get it to sell quickly and for its maximum price. The following article will help you recognize what charms buyers into taking action and putting an offer in.
It’s all about catering to the emotional appeal.
It’s a psychological fact that buying a home comes with far more emotional weight than any other investment made in our lives. That’s why, when seniors are getting ready to sell their homes, they must cater to the emotional needs of the buyers.
Here are 6 things that typically appeal to a buyer’s emotions:
1. Doesn’t need a lot of work
Much of the time, buyers don’t have the funds, time, or desire to do heavy renovations to their new homes, so they look for properties that feel mostly ready to move into.
For seniors especially, this is good to know. Many older adults getting ready to downsize or move into a senior living facility have lived in their homes for the past few decades and may not have updated anything in several years.
While it’s not necessary to do heavy renovations in preparation to sell, it may be a good idea to repair obvious things that need fixing. It’s not a bad idea to put a fresh coat of paint in the rooms, either. If potential buyers are touring the home and notice multiple things that they’ll have to fix upon moving in, they will likely be turned off.
2. Has a work space or office
Having a proper work space is one of the key interest points of buyers these days, due to so many people working from home now. If you don’t have a home office set up already or a designated room for one, it may be a good idea to clear a corner of one of the larger rooms and set the scene. This is where staging can help tremendously – home stagers have an eye for what pieces of furniture will work where and can help arrange good placement.
Setting the scene for buyers is so important because it once again appeals to their emotions. If you set up the perfect office to showcase to a potential buyer, they can more easily envision themselves peacefully working from the comfort of their home!
3. Looks pretty online
This is a big one! In real estate marketing, having a strong online presence is critical. Meet buyers where they’re at by showcasing your beautiful home online. In order for the photos to turn out beautifully, it’s important that your home is clean, de-cluttered, and preferably staged by a professional.
Put yourself in the buyer’s shoes: If you were online shopping for homes and came across a clean, nicely decorated home with clear, detailed photos of every room, versus a listing with phone-taken photos showing a cluttered or completely bare home, which home would you be more likely to visit? With more and more people figuring out how beneficial it is to stand out on websites and social media, the competition is fierce. In other words, having a strong online presence is not just a nice-to-have anymore, it’s a need-to-have.
4. Has ample lighting
Lighting is essential for great photos and home tours. Again, this is where staging can help immensely. These professionals understand how to showcase a room’s natural light, or adjust furniture placement and lamp lighting so that each room is well lit. You want to welcome in buyers with a kind, warm light so they experience your home’s natural brightness!
5. Has nice curb appeal
The outside of your house is just as important as the inside – in fact, it’s the first way to give off a great impression! Make sure you have well-trimmed landscaping, and it’s always a good idea to thoroughly clean your windows. Additionally, make sure any small repairs needed to the outside of your house (gutters, etc.) are fixed up and cleaned in preparation for selling. It might also be a wonderful idea to give your front door a fresh coat of paint as well!
6. Feels clean and neutral
This is probably the most important part of preparing your home to sell! Do a thorough de-cluttering and make the space feel more neutral to whoever may come in and want to buy it. Think neutral colors and tones in a clean and fresh setting. Allow your home stage expert to select some great furniture pieces and rearrange some rooms to create more space and welcome in more light. Remember that the buyer needs to envision themselves in the home, not you, which is why it’s so important to de-clutter!
Selling your home can be an emotional time, but it’s important to remember your ‘why’.
Selling the house that you’ve made your own for possibly the past few decades can be an emotional experience. You may have raised your family in this home and have years and years of personal memories there. Know that it’s okay and normal to have these emotions, but don’t let your feelings get in the way of your goals: Selling the home for its maximum price. Listen to your real estate agent and home stagers and understand that they are trying to sell your home quickly, painlessly, and get you the best return possible. For more information and tips on how to sell your home, contact Betsy Phillips.